Skip to content
  • 30% OFF WITH CODE: BF30
  • FREE BRUSH SET! SPEND $60
  • FREE SHIPPING ON ORDERS OVER $45
Search
0
0
0 Open cart dialog

New Makeup Releases

Stay ahead of the trends with Iconic London’s New In collection, where fresh, innovative beauty products are added regularly to keep your routine exciting and on point. This collection showcases the latest must-haves, from groundbreaking formulas to limited-edition releases, giving you the opportunity to be the first to try our...

Stay ahead of the trends with Iconic London’s New In collection, where fresh, innovative beauty products are added regularly to keep your routine exciting and on point. This collection showcases the latest must-haves, from groundbreaking formulas to limited-edition releases, giving you the opportunity to be the first to try our newest arrivals. Whether you're after face highlighters, game-changing contour products, or the most luxurious lip products, you'll find all the essentials to refresh and elevate your makeup collection. Be the first to discover what's new, what's hot, and what's about to become your next beauty obsession. Shop New In makeup now!

Read More

  • Availability

  • Price

    From
    -
    To
12 results
  • Prep-Set-BlurPrep-Set-Blur

    Prep-Set-Blur

    Regular price $32.00
    NEW!
  • colour_Glow All Over Melting Balm StickGlow All Over Melting Balm Stick

    Glow All Over Melting Balm Stick

    Regular price $30.00
    NEW!
  • colour_Daiquiri RoseBlurring Blush Sticks

    Blurring Blush Sticks

    Regular price $29.00
    bestseller
    • Daiquiri Rose
    • Mimosa Bloom
    • Cosmo Blossom
  • colour_She's a peachcolour_She's a peach

    Lustre Lip Oil

    Regular price $26.00
    bestseller
    • She's a Peach
    • Sugar Mama
    • One to Watch
  • colour_Bronzing ElixirBronzing Elixir

    Bronzing Elixir

    Regular price $30.00
    NEW!
  • colour_SketchShape & Shade Sculpting Sticks

    Shape & Shade Sculpting Sticks

    Regular price $29.00
    NEW!
    • Sketch
    • Curve
    • Chisel
    • Frame
  • colour_Complexion Brushcolour_Complexion Brush

    Complexion Brush

    Regular price $30.00
    NEW!
  • colour_Get Cheeky Face Powder PaletteGet Cheeky Face Powder Palette

    Get Cheeky Face Powder Palette

    Regular price $45.00
    NEW!
  • Mini Prep-Set-BlurMini Prep-Set-Blur

    Mini Prep-Set-Blur

    Regular price $17.00
    TRAVEL SIZE
  • Everyday Base BundleEveryday Base Bundle

    Everyday Base Bundle

    Regular price $60.00 Sale price $48.00
  • Creamy Contour DuoCreamy Contour Duo

    Creamy Contour Duo

    Regular price $54.00 Sale price $43.20
    VIEW BUNDLE
  • Cheeky & Chiseled BundleCheeky & Chiseled Bundle

    Cheeky & Chiseled Bundle

    Regular price $67.00 Sale price $53.60

Showing 12 of 12 results

New Makeup Releases FAQs

  • How can I stay updated on the latest makeup releases?

    Follow your favourite beauty brands on social media, subscribe to newsletters, or check the “New In” section of their website regularly. ICONIC London frequently updates our “New In” page with exciting launches.

  • What’s the best way to try new products without committing to full sizes?

    Many brands offer mini versions or sample sizes of new products, perfect for testing before committing to full-sized options. Some of the ICONIC London’s products come in smaller travel sizes and samples.

  • How do I find reviews for newly launched products?

    Reviews can often be found on the brand’s website, beauty blogs, or social media platforms shortly after launch. ICONIC London’s website features customer reviews to help you decide.

  • Can I pre-order new makeup collections?

    Some brands allow pre-orders for highly anticipated collections, so keep an eye out for announcements. ICONIC London’s newsletter is the best way to stay informed about pre-orders and exclusive drops.