Stay ahead of the trends with Iconic London’s New In collection, where fresh, innovative beauty products are added regularly to keep your routine exciting and on point. This collection showcases the latest must-haves, from groundbreaking formulas to limited-edition releases, giving you the opportunity to be the first to try our newest arrivals. Whether you're after face highlighters, game-changing contour products, or the most luxurious lip products, you'll find all the essentials to refresh and elevate your makeup collection. Be the first to discover what's new, what's hot, and what's about to become your next beauty obsession. Shop New In makeup now!