Select brushes tailored to your needs—foundation brushes for base, fluffy ones for powders, and small brushes for precise work like eyeshadow or liner. ICONIC London offers versatile brush sets for every step of your routine.

Yes, you can use the same brush for multiple products, but clean the brush between uses to avoid mixing colours or textures, especially when switching between cream and powder products. ICONIC London’s brush care tools make cleaning easy.

Replace brushes when they shed excessively, lose shape, or become less effective at blending. Proper care extends their life, and ICONIC London’s high-quality brushes are built to last with proper maintenance.

Synthetic brushes work best with liquids and creams, while natural brushes excel at blending powders. Choose based on the product you’re applying, and explore ICONIC London’s expertly crafted brush range for both types.

Use a protective roll-up case or pouch to keep brushes organized and prevent damage to bristles during travel. ICONIC London’s brush sets include a handy pouch for added convenience.