WOW
BROWS
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Founded six years ago by entrepreneur Jade Elliot, ICONIC London is world-famous for our GLOW-giving products, loved by professional makeup artists, a-list celebrities and influencers alike!
Inspired by a passion for makeup and the exciting, limitless energy of London’s busy, city life, the team at ICONIC London are on a mission to create on-the-glow, vegan, cruelty-free products that make you look as good as you feel, babes!