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Privacy policy

 

Last Updated: 2nd September 2026

1. Introduction

1.1 This U.S. Privacy Policy (and any other document referred to in it) sets out the basis on which Iconic London (Holdings) Limited (“Iconic,” “we,” “us,” “our”) will process and use any personal data about our website visitors that we collect from them and they provide to us. Please read this Privacy Policy carefully to understand our practices regarding your personal data and how we will treat it.  ‘Website’ refers to the Iconic London website at us.iconiclondoninc.com.

1.2 This Privacy Policy does not apply to other online services, including versions of the Website intended for non-U.S. locations, that we control and maintain, but do not link to this Privacy Policy.

1.3 We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the “Last Updated” date at the top of this Privacy Policy.

2. Personal Data We Collect from You

2.1 Personal data is any information that is linkable to an identifiable person. The personal data we collect about you may vary depending on the nature of your interactions with us and includes:

  • Contact Information. This includes names, email addresses, mailing address, and phone numbers.
  • Account Information. This includes information related to your registered account, if you have one, such as order history, earned loyalty program points and rewards, and submitted reviews.
  • Purchase Information and Payment Information. You may submit product reviews and payment information, such as credit or debit card details and billing address information. We also collect your purchase history.
  • Promotion Information. This includes information you submit to participate in a competition or other promotion, as further described by the applicable promotion rules.
  • Refer-a-Friend Information. You may participate in our refer-a-friend program, where you submit information about another individual, or where you receive a referral. Information we collect includes the referee’s name and email address. When you submit another person’s personal information, you represent that you have that person’s permission to do so.

3. Cookies & Similar Technologies

3.1 We and our vendors may use cookies, beacons, pixels, APIs, and other similar technologies, that collect certain information when you interact with the Website, such as device identifiers, your IP address, location, other unique identifier, all of the areas within the Website that you visit, and the length and time of the visit. Depending on the technology, these technologies, among other purposes, support the core operations of the Website; improve the performance and latency of the Website; enable certain functionalities on the Website; provide analytics; and help with marketing efforts, including targeted advertising. Through the use of these technologies, we or external parties may collect information about your online activities over time and across different online services and we or external parties may combine certain information with other information about you.

3.2 Depending on your web browser, you may be able to set your browser to refuse cookies from the Websites. Please note that the Websites are not designed to respond to “do not track” signals. We are not responsible for the effectiveness of, or compliance with, external parties’ opt-out options or programs or the accuracy of their statements regarding their programs.

3.3 Depending on your location, we may also provide you with certain choices related to these technologies. Note that making choices that disable these technologies may affect your experience on the Website and across the internet, including the expected functionality of certain features.

4. How We Use and Disclose Personal Data

4.1 We use or disclose (including to our vendors) personal data at your direction or for the following reasons:

  • Provide Services You Request, including by maintaining or servicing your account; operating and maintaining our online and offline goods and services; giving you information; processing your payments and orders; and communicating with you.
  • Security and Integrity, including protecting our Website from cyber risks; and preventing, identifying, investigating, and responding to fraud, illegal or malicious activities, and other liabilities.
  • Internal Research, including evaluating how our Website performs; repairing or improving the quality of our Website; tracking and responding to quality and security issues; and developing new or enhanced products and service offerings.
  • Advertising and Marketing, including measuring the use of our Website and effectiveness of our advertising and marketing.
  • Business Transactions, such as in the event of a business transaction, such as a sale or reorganization of part of all of our business or assets.
  • Legal Compliance, as well as for law enforcement or public safety purposes. For example, to assist in an investigation, to protect and defend our rights and property or the rights or safety of other parties, and to enforce our terms or agreements with third parties.

5. Other Online Services

5.1 The Website may contain links to, or features facilitated by, other online services provided by external parties. Your use of these features is voluntary, and we may retain the information that you submit through these features. For example, there may be interactive features that allow you to share content to your social media profile or allow you to apply for a student discount.

5.2 This Privacy Policy does not apply to the practices of companies that we do not own or control. We provide external links and interactive features for your convenience. When visiting an external online service or submitting information through an interactive feature provided by a vendor, you are subject to external party’s privacy practices.

6. Your Choices

6.1 If you have a registered account on the Website, depending on the account and your interactions with us, you may be able to change certain privacy preferences as well as update your personal data through your account settings.

7. Data Security

7.1 We maintain appropriate administrative, technical, and physical safeguards designed to help protect personal data collected or received through the Website. Although we use reasonable efforts to safeguard information, transmission via the internet is not completely secure and we cannot guarantee the security of your information collected through the Website.

8. Additional Information for Those Located Outside of the United States

8.1 The Website (us.iconiclondoninc.com) is meant for those located in the U.S. only. If you are located outside the United States, please redirect to the version of the Website tailored for your location through the method we provide to you on the Website.

8.2 You acknowledge that your personal data will be processed in the United States or in other jurisdictions, which may have data protection laws and regulations that are different from the laws in your country of residence.

9. Contact Us

9.1 You may contact us by emailing dataprivacy@iconiclondoninc.co.uk.