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November 01, 21

Meet Your NEW AM Makeup Must-Haves

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  • the glowdown
Meet Your NEW AM Makeup Must-Haves

Go ahead and hit that snooze button because we're about to introduce you to the ultimate game-changers in your morning make-up routine which means more Zzz’s for you babe. Presenting our BRAND-NEW Radiant Concealer & Brightening Duo and its perfect partner, the Concealer Duo Brush. It's time to lift, illuminate, and conceal in one fell swoop, giving you your best skin ever in a matter of mere minutes. Ready to get up and glow? We’ve got you covered…

WAKE UP, FRESH

Say goodbye to tired-looking eyes and sallow-looking skin and get ready to say hello to a radiant, flawless complexion every single morning. Our brand-new Radiant Concealer & Brightening Duo is your secret weapon, instantly blurring imperfections with its lightweight and fresh formula. With a medium-full coverage under eye concealer on one end and a genius 'sleep-in-a-stick' brightening crayon on the other, this buildable concealer duo offers complete coverage and a wide-awake effect that will have everyone wondering how you look so fresh-faced (even if you’ve had one too many 818s the night before!).

BRUSH BFF

A flawless makeup look is all in the application and our Concealer Duo Brush is the perfect partner for this dynamic concealing duo. Designed specifically to blend, buff, and diffuse our new brightening concealer, this little beauty’s dual-ended brush head gives you precise control over where and how you apply your product. It's an expert application, every single time.

YOUR ICONIC AM ROUTINE

Want a flawless skin finish every morning? We hear ya. Follow these simple steps to ensure you can get up and glow in a matter of minutes…

After spritzing your skin with Prep-Set-Glow and applying our Underglow Blurring Primer to blur away any large pores and imperfections, start by sweeping the Brightening Crayon directly onto your under-eye area.

Then, use the fluffy, tapered end of the Concealer Duo Brush to gently buff it into the skin. To add even more coverage, layer with the Liquid Concealer and use the flat angled end of the Concealer Duo Brush to gently pat and blend it into place.

But hold on honey, because there's more of where that came from! The Radiant Concealer & Brightening Duo Crayon isn't just for the under-eye area. We love using it on our cupid's bow, down the bridge of the nose, and across the forehead to brighten the center of the face and achieve a fresh-faced feel. Plus, this little gem is portable too, so pop it in your bag for lunchtime freshen-ups and to hide any imperfections that might pop up throughout the day. It's an absolute game-changer for your makeup bag, especially if you're into that Clean Girl aesthetic right now.

Finally, finish off your complexion with another generous spritz of Prep-Set-Glow, our iconic skincare-meets-makeup savior. Not only does it inject your skin with serious hydration, it locks in your make-up for a long-lasting, fresh-faced finish. Then, there are those seriously beautiful pearlescent pigments that create a glossy sheen on the skin that oozes health, wealth and happiness. Cheers to that, babe.

So, there you have it. Get ready to conquer the world with a well-rested and flawless complexion every single day, thanks to our BRAND-NEW Radiant Concealer & Brightening Duo and the game-changing Concealer Duo Brush. Lift, illuminate, and conceal like a pro with these dynamic duos, and save loads of time in your morning routine. Say hello to your best skin ever, and get ready to radiate confidence and beauty with ICONIC London. Wake up, beauty—your flawless glow awaits!

Go ahead and hit that snooze button because we're about to introduce you to the ultimate game-changers in your morning make-up routine which means more Zzz’s for you babe. Presenting our BRAND-NEW Radiant Concealer & Brightening Duo and its perfect partner, the Concealer Duo Brush. It's time to lift, illuminate, and conceal in one fell swoop, giving you your best skin ever in a matter of mere minutes. Ready to get up and glow? We’ve got you covered…

WAKE UP, FRESH

Say goodbye to tired-looking eyes and sallow-looking skin and get ready to say hello to a radiant, flawless complexion every single morning. Our brand-new Radiant Concealer & Brightening Duo is your secret weapon, instantly blurring imperfections with its lightweight and fresh formula. With a medium-full coverage under eye concealer on one end and a genius 'sleep-in-a-stick' brightening crayon on the other, this buildable concealer duo offers complete coverage and a wide-awake effect that will have everyone wondering how you look so fresh-faced (even if you’ve had one too many 818s the night before!).

BRUSH BFF

A flawless makeup look is all in the application and our Concealer Duo Brush is the perfect partner for this dynamic concealing duo. Designed specifically to blend, buff, and diffuse our new brightening concealer, this little beauty’s dual-ended brush head gives you precise control over where and how you apply your product. It's an expert application, every single time.

YOUR ICONIC AM ROUTINE

Want a flawless skin finish every morning? We hear ya. Follow these simple steps to ensure you can get up and glow in a matter of minutes…

After spritzing your skin with Prep-Set-Glow and applying our Underglow Blurring Primer to blur away any large pores and imperfections, start by sweeping the Brightening Crayon directly onto your under-eye area.

Then, use the fluffy, tapered end of the Concealer Duo Brush to gently buff it into the skin. To add even more coverage, layer with the Liquid Concealer and use the flat angled end of the Concealer Duo Brush to gently pat and blend it into place.

But hold on honey, because there's more of where that came from! The Radiant Concealer & Brightening Duo Crayon isn't just for the under-eye area. We love using it on our cupid's bow, down the bridge of the nose, and across the forehead to brighten the center of the face and achieve a fresh-faced feel. Plus, this little gem is portable too, so pop it in your bag for lunchtime freshen-ups and to hide any imperfections that might pop up throughout the day. It's an absolute game-changer for your makeup bag, especially if you're into that Clean Girl aesthetic right now.

Finally, finish off your complexion with another generous spritz of Prep-Set-Glow, our iconic skincare-meets-makeup savior. Not only does it inject your skin with serious hydration, it locks in your make-up for a long-lasting, fresh-faced finish. Then, there are those seriously beautiful pearlescent pigments that create a glossy sheen on the skin that oozes health, wealth and happiness. Cheers to that, babe.

So, there you have it. Get ready to conquer the world with a well-rested and flawless complexion every single day, thanks to our BRAND-NEW Radiant Concealer & Brightening Duo and the game-changing Concealer Duo Brush. Lift, illuminate, and conceal like a pro with these dynamic duos, and save loads of time in your morning routine. Say hello to your best skin ever, and get ready to radiate confidence and beauty with ICONIC London. Wake up, beauty—your flawless glow awaits!

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