Get ready to unleash your inner mermaid and make a splash this summertime with a mesmerizing mermaid-inspired glowy make-up look. At ICONIC London, we've got all the essentials to help you conquer land and sea while exuding confidence like the true mermaid queen that you are. Achieve a radiant, glossy complexion that will have you feeling like a true sea goddess and dive into our world of mermaidcore beauty.

With the release of Disney’s much-anticipated The Little Mermaid plus glistening glowy make-up always being a trend, Mermaidcore is everywhere right now and we're fully on board. This trend is all about embracing your inner mermaid and letting your beauty shine through. Get ready to turn heads wherever you go with our selection of products designed to give you that mer-mazing skin glow, wherever you go.

SKIN-CREDIBLE SHINE

The key to achieving mermaid make-up is all about that glossy, radiant skin that appears drenched with dewiness. Our NEW Glazed Base Bundle is your first ticket to a mermaid ready makeover. Start by applying our Underglow Blurring Primer, which works wonders in blurring away large pores and redness, creating the perfect canvas for the rest of your make-up. With its lightweight formula, this primer seamlessly blends into your skin, leaving you with a flawless base.

Next, it's time to take your glow to the next level with our best-selling Radiance Booster. Sweep it over your skin to create a glossy and glazed skin finish that's dripping in radiance and summertime shine. This luxurious formula enhances your natural radiance, giving you a luminous glow that is sure to make heads turn. Say goodbye to dull skin and hello to a mesmerizing glow that will leave everyone envious.

GLOW-RIOUS SKIN

But, when it comes to the glow, we’ve only just begun babes. For mermaid skin, there’s no such thing as too much. So it’s time to really ramp up the radiance to your mermaid make-up look. This is where our Illuminator comes into play. Apply dots of the Illuminator to any areas where you want to create a beam of light. For a truly captivating effect, we recommend applying three dots to your cheekbones, a dot to your cupid's bow, bridge of the nose, brow bone, and inner corners of the eyes. Then, blend it out to create a beautiful wash of lit-from-within radiance. The pearlescent pigments in our iconic Illuminator catch the light beautifully, giving you a stunning, ethereal glow that will make you feel like a true mermaid goddess.

DRIPPING WITH DEWINESS

Mermaidcore is all about embracing that mesmerizing dewy skin finish, so don't hold back. Reach for our ICONIC London Silk Glow Duo and our Highlight & Blush Brush to add a flushed color to your cheeks and unrivaled summer sun shimmer to areas where you want to make a statement. Extend the glow to your décolletage and shoulders, ensuring your entire body gleams with radiance. The unique gel-like texture of our Silk Glow Duo melts into your complexion, providing a hydrated and ultra-moisturized look that sets you apart from the rest.

SPRITZ ON YOUR INNER SEA SIREN

To achieve that just-stepped-out-of-the-ocean look, mist our iconic Prep-Set-Glow all over any areas of exposed skin. Give the bottle a shake to activate the glistening glowy pigments, and spritz it directly onto your skin. The vitamin-packed formula keeps your skin hydrated and nourished throughout the day, while the fine pearlescent pigments add a subtle shimmer that even Sebastian would envy. Embrace the mermaid vibes and let your skin radiate with a luminous, dewy finish.

FLUTTER THOSE LASHES

While this mermaidcore look might be all about your skin, don't forget to accentuate your eyes with full, fluttery lashes. Our Triple Threat Mascara is the ultimate lash-loving formula, as it lifts, lengthens, and volumizes your lashes in one quick sweep. With this iconic mascara, you can enjoy clump-free, flake-free, and smudge-free lashes that will captivate everyone around you. Let your eyes sparkle and shine like the depths of the ocean babes.

PUCKER UP

Complete your mermaid look with an irresistibly glossy pout that would leave Prince Eric mesmerized. Our Lustre Lip Oil is a hybrid between a balm and a high-shine gloss, providing nourishment and a wet-look shine without any sticky or gloopy feeling. Choose from four delicious shades – soft pretty pink, warm golden honey, soft-focus red, or juicy nectarine – to match your mood and perfect your pout. With our iconic Lustre Lip Oil, your lips will look luscious, hydrated, and ready to be kissed.

Et voila! It’s time to let your inner mermaid shine through with a flawless, glossy complexion and enchanting glowy makeup that will make you feel like you belong under the sea. Embrace the Mermaidcore trend and create your own stunning look that's sure to make waves wherever you go. Get ready to slay with mer-mazing skin and turn heads with your irresistible glow. With ICONIC London, the mermaid magic is in your hands babes, we can’t wait to see what looks you create.

Head to our YouTube channel for more!