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Get ready to take your skin to dreamy new heights with our brand-new - and already ICONIC - Underglow Blurring Primer. A completely unique skincare-makeup hybrid formula, that not only helps to enrich and protect your complexion with kind-to-skin ingredients (including a natural-derived blue-light protector), but ensures your makeup applies like a dream and lasts all day long with an ultra-soft, fresh faced, ‘just applied’ finish.

So much more than a makeup primer, think of our Underglow Blurring Primer as the can’t-miss first step in your ICONIC glow routine. It brilliantly primes, preps, minimises the appearance of pores and helps to blur imperfections – leaving your skin looking flawless, refreshed and perfected, ready for the next step in your makeup routine. Blended with ultra-delicate champagne pearls, it gives your complexion a seriously dreamy luminosity and a demi-matte finish – allowing skin to glow-from-within, with a soft, ‘candlelit’ glow.

27 ml ℮ / 0.91 fl.oz. (US)

Meet the new era of makeup application. Our makeup primer instantly melts and blends all over the skin, creating the perfect flawless-looking canvas for your makeup. It instantly refreshes your skin – thanks to a cocktail of skincare ingredients that work to help hydrate, nourish and protect. Pores appear instantly blurred, skin looks smoothed and excess shine is under control. It perfects your skin, reduces the appearance of texture, and nixes areas of excess shine without dulling your ICONIC glow.

Where to wear:

We believe that Underglow Blurring Primer should be the first step in every ICONIC routine, and when worn under full glam it’ll give you a lit-from-within look that’ll last all day (and night…)

You can also wear our face primer alone for an ‘even less makeup no makeup-makeup' look!

After moisturising, use the ICONIC dropper to apply 2-3 drops of makeup primer all over the face – focusing on any areas that are often prone to excess shine. Use your fingertips (or your favourite ICONIC base brush to blend the refreshing formula into your skin. Et voilà – skin is left blurred, radiant and perfected – ready for the rest of your glam routine.

For best results, use together with our brand new Super Smoother Blurring Skin Tint. Together these base beauties are the dream duo for that flawless, ultra-natural looking finish that really does glow from within.

Underglow Blurring Primer is available in one, universally-flattering shade. Yep, you heard that right. Trust us, thanks to its subtle champagne pearls, one blurring barely-there tone is all that’s needed to prep and perfect all skin tones – leaving all ICONIC babes instantly radiant.

Artemisia Capillaris – this Japanese plant extract helps to protect against Blue HEV Light (from your smartphones and devices!) This can help reduce the effect of accelerated ageing caused from blue light exposure. Clever!

Vitamin C – the ultimate glow-giver, we’ve infused our blurring face primer with this potent antioxidant which is renowned for helping to boost skin radiance, protect from free-radicals and prevent premature skin ageing.

Soft Focus Blurring Powders – the key to a pore-fect glam look. These provide a soft-feeling touch to the skin and provide an instant blurring effect, smoothing the appearance of fine lines and large pores.