For years, there was only one mascara that would cut the mustard here at ICONIC HQ. Yep, our Triple Threat Mascara is truly iconic – a forever bestseller and continues to provide va-va-voom volume to lashes around the world.
But… makeup changes and glam styles evolve, which is why we wanted to offer a brand-new, modern mascara for those who want a slightly different look. Just as iconic and equally loved – there are but a few tiny tweaks that make Triple Threat and Enrich & Elevate different. Not sure which is the right formula for you? That’s where we can help boo…
THE OG: Triple Threat Mascara
Okay so let’s start with Triple Threat. If you’ve never tried our first ever mascara before – where have you been babes?! It adds SERIOUS volume in just one sweep – curls, lifts and lengthens in one. It’s perfect for when you want to fake the look of falsies and get a flirty lash flutter without the faff of strip lashes. Got a big night out? Triple Threat is the one you need.
THE NEW KID: Enrich & Elevate
Now onto Enrich & Elevate Mascara. This formula is for an everyday eyelash look. It not only curls and fans out lashes for a wide-eyed panoramic effect – but the formula is enriched with our unique Symlash technology (a growth-active ingredient that helps your lashes look healthier-looking over time!) It’s perfect for getting those full, fluffy lashes that look ultra-soft to touch.
LASH LIVE
Want to see both formulas in action? Watch below and prepare to fall head over heels in LASH LOVE…
For years, there was only one mascara that would cut the mustard here at ICONIC HQ. Yep, our Triple Threat Mascara is truly iconic – a forever bestseller and continues to provide va-va-voom volume to lashes around the world.
But… makeup changes and glam styles evolve, which is why we wanted to offer a brand-new, modern mascara for those who want a slightly different look. Just as iconic and equally loved – there are but a few tiny tweaks that make Triple Threat and Enrich & Elevate different. Not sure which is the right formula for you? That’s where we can help boo…
THE OG: Triple Threat Mascara
Okay so let’s start with Triple Threat. If you’ve never tried our first ever mascara before – where have you been babes?! It adds SERIOUS volume in just one sweep – curls, lifts and lengthens in one. It’s perfect for when you want to fake the look of falsies and get a flirty lash flutter without the faff of strip lashes. Got a big night out? Triple Threat is the one you need.
THE NEW KID: Enrich & Elevate
Now onto Enrich & Elevate Mascara. This formula is for an everyday eyelash look. It not only curls and fans out lashes for a wide-eyed panoramic effect – but the formula is enriched with our unique Symlash technology (a growth-active ingredient that helps your lashes look healthier-looking over time!) It’s perfect for getting those full, fluffy lashes that look ultra-soft to touch.
LASH LIVE
Want to see both formulas in action? Watch below and prepare to fall head over heels in LASH LOVE…
